Your CRM has all the data.
None of the answers.
We turn your messy go-to-market data into metrics your whole team can trust. One number. Every team. Every time.
Built on best-in-class open source technology
The Problem
Sound familiar?
The next best action to protect and grow revenue should be obvious. But your data stands in the way.
Three versions of the truth
Sales says $1.2M in pipeline. Marketing says $800K. Finance has a third number entirely. Same CRM, three different realities.
Reports take weeks (and weekends)
Board meeting Monday. You'll spend Friday and Saturday rebuilding the same reports from scratch. Again.
AI that makes things up
You bought the AI tools. They confidently generate answers from data that's incomplete, duplicated, or just wrong.
The spreadsheet layer
Between your CRM and actual decisions sits a graveyard of spreadsheets nobody maintains and everybody depends on.
The "just hire a data engineer" advice
Great idea if you have $180K, six months to onboard them, and a plan to teach them your entire GTM motion.
Just updated the Q4 dashboard
dash.company.com/q4-pipeline
The trust deficit
Nobody trusts the numbers enough to commit. So every decision gets re-litigated — until someone just goes with their gut anyway.
"Nobody ships a software product without tested, version-controlled data behind it. But somehow, we expect revenue leaders to make million-dollar decisions on raw, messy CRM data."
How It Works
From raw data to real answers
Production-grade data infrastructure built on open-source tools. No lock-in. No black boxes.
CRM Data Hub
Know exactly where your CRM is leaking revenue.
See exactly where your data is breaking down — categorized by severity, object type, and business impact.
Complete Records
Catch contacts missing emails, deals missing amounts, and companies missing domains — before they become dead ends in your pipeline.
Validated Data
Flag closed-won deals with $0 amounts, close dates before create dates, and lifecycle mismatches that silently wreck your forecast.
Deduplicated CRM
Surface duplicate contacts and companies that inflate your TAM, split activity history, and confuse your reps.
Connected Records
Find deals orphaned from companies, contacts floating without accounts, and broken associations that make attribution impossible.
Fresh & Active
Identify stale contacts (6mo+), zombie deals, and companies with no recent engagement — so your team works live opportunities, not dead ones.
Book Your Audit"Bad CRM data costs B2B companies 12% of revenue."
GTM Analytics Engine
The dashboards your board actually wants to see.
A pre-built library of production-grade GTM metrics and dashboards. Built on clean data.
CRO Dashboard
Pipeline health, revenue trends, forecast accuracy, and team performance — one screen, no spreadsheet required.
Sales Pipeline Analytics
Stage conversion rates, velocity by segment, pipeline coverage ratios, and aging analysis. See where deals actually stall.
Rep Performance
Activity metrics, pipeline contribution, conversion rates, and quota attainment by rep. Fair, consistent, based on real data.
Bowtie Funnel Metrics
Full customer lifecycle — from lead to expansion. Acquisition, activation, revenue, retention, and expansion in one connected view.
Same CRM. Same team. Completely different visibility.Book Your Audit
These aren't generic BI dashboards. They're opinionated, pre-built GTM metrics based on how the best revenue teams actually operate.
Is This You?
We work best with teams who…
Your team actually uses your CRM
It doesn't need to be perfect — but the data needs to exist. Reps log activity, deals move through stages.
$1M+ ARR with a real sales team
Past founder-led sales. Pipeline stages, quota-carrying reps, and revenue numbers someone is accountable for.
A revenue leader (or RevOps team) who owns this
A VP Sales, CRO, or Head of RevOps with the mandate to act on what the data reveals. Not a side project.
Metrics that don't tie out across teams
Sales says one pipeline number, marketing says another, finance has a third. Board prep is a fire drill.
How We Work Together
Start with a free audit. Deploy in weeks, not months.
No long contracts. No vendor lock-in. More affordable than an in-house team. You own everything we build.
Data Audit
Core Deployment
Ongoing Services
Let's Talk
Ready to stop guessing?
Book a free data audit. No commitment, no sales pitch — just a clear-eyed assessment of your GTM data and what's possible.
Takes about 3 weeks. You keep everything we find.
Book Your Free Data Audit